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  • Amanda C. Hill, M.A.

Up-and-Coming Tools Every Marketer Should Know About

Whether you're a small business owner trying to attract new customers or a startup founder hoping to build traction, staying up-to-date on the latest marketing tools can be tough. You no sooner become acquainted with the latest audience outreach tool and suddenly there are a host of new resources to discover. Finding the best brand-building tools can feel like you're constantly playing catch-up.

Fear not. The marketing tool discovery process has been taken care of for you. Check out these up-and-coming tools for marketers to see which ones can help you acquire more customers and build your business. Ready? Here goes...


If you haven't heard it before, video is an absolute must for brand engagement. If you're not using video to build your company, you're going to lose market share to savvier competitors. Thanks to Scheduler, sharing video with your audience is super easy. Simply create the business videos you want to share with your target customers, add your content to Scheduler, and your videos will automatically be shared according to the schedule you choose. Scheduler makes it easy to build brand awareness via video and reach audiences, regardless of the time zone of your audience.



Draftsend makes it super simple to create audio-enabled PDF presentations. Create voice-enabled PDFs to share with clients, vendors, or employees. Whether you want to make an impression at a conference you're speaking at or attract new sales leads for your business, Draftsend can help your turbocharge your PDFs.



If you want to use influencer marketing for brand growth but aren't sure where to start, check out Rep. Available for both iOS and Android devices, Rep makes it easy for marketers and business owners to discover influencers based on the audience of the influencer. Rep uses machine learning to discover which influencers will work best for specific brands, ensuring your influencer marketing ROI remains high. Rep even makes it easy to pay your influencers, thanks to their Stripe integration.


These are just some of the up-and-coming marketing tools you can use to grow your business, regardless of the market sector you're in. Pay attention to new outreach tools and you'll be amazed at how quickly you can increase your marketing return on investment. What do you think? Do any of these marketing resources sound like something your business can use for accelerated growth and improved customer acquisition?


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