METHODOLOGY
The process followed is inspired by that employed in product development environments. It is iterative, and contains six phases. Your project's scale, timeline and budgetary requirements determines where we begin. It is not one size fits all and it will be tailored to your needs.
RESEARCH
1
• Identify market need
• Research demographics
• Determine audience segments
• Conduct contextual interviews
• Classify pain points
IDEATION
2
• Benchmark competitors
• Employ brainstorm tactics
• Host design charrette
• Create mind maps
• Sketch ideas
PLANNING
3
• Set objectives and goals
• Strategize deliverables
• Create content matrix
• Develop timeline
• Allocate resources
• Compile assets
CREATIVE
4
• Host kick off
• Present creative briefs
• Provide art direction
• Distribute assets
• Support working team
• Lead mock critiques
PRESENTATION
5
• Present client proofs
• Communicate creative feedback
• Obtain content approvals
• Finalize and prepare files
• Submit assets for production
DELIVERY
6
• Complete production
• Deliver product to client
• Field implementation of product
• Iterate process to refine product based on users’ needs
