METHODOLOGY

The process followed is inspired by that employed in product development environments. It is iterative, and contains six phases. Your project's scale, timeline and budgetary requirements determines where we begin. It is not one size fits all and it will be tailored to your needs.
 
 

RESEARCH

1

• Identify market need

• Research demographics

• Determine audience segments

• Conduct contextual interviews

• Classify pain points

IDEATION

2

• Benchmark competitors

• Employ brainstorm tactics

• Host design charrette

• Create mind maps

• Sketch ideas

PLANNING

3

• Set objectives and goals

• Strategize deliverables

• Create content matrix

• Develop timeline

• Allocate resources

• Compile assets

CREATIVE

4

• Host kick off

• Present creative briefs

• Provide art direction

• Distribute assets

• Support working team

• Lead mock critiques

PRESENTATION

5

• Present client proofs

• Communicate creative feedback

• Obtain content approvals

• Finalize and prepare files

• Submit assets for production 

DELIVERY

6

• Complete production

• Deliver product to client

• Field implementation of product

• Iterate process to refine         product based on users’ needs

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ACH Studios: Integrated Marketing + Design   |   achill-marketing.com   |   Austin, Texas   |   512.537.4056   |   contact@achill-marketing.com