Professional Experience and Accomplishments
Amanda is an award-winning senior manager with a robust background spanning the finance, technology, real estate, higher education, consumer goods, publishing, art and design industries. With a Master’s Degree in Design (Marketing) Management from SCAD, she is passionate about inspiring creativity, innovation and energizing teams to deliver cutting-edge solutions.
As a strategic marketer with a rare skill set and 15 years of experience, Amanda has the unique ability to produce highly creative results for her clients. Throughout her career, she has served in creative and marketing management capacities, driving account based creative direction and the roll-out of customer focused campaigns that deliver results aligned with business objectives, sales goals and KPIs.
Her sweet spot is the 360 experience: researching, benchmarking, planning and tactically executing inbound and outbound components, with an emphasis on targeted branding, positioning, messaging and relationship building that compels prospects to stay engaged throughout every phase in the sales funnel.
Joining Keller Williams Realty in 2013 as Marketing Communications Manager for the MAPS Coaching division, Amanda served as the marketing principal to CEO Dianna Kokoszka. Where she directed the rebrand and redesign of multimedia platforms, tradeshow booths, websites, mobile applications and led the relaunch of social media channels based on a content strategy. The Nielsen Bainbridge Group relocated Amanda to Austin, Texas, in 2012 as Creative Marketing Manager. In this role, she led the integration of multiple brands into one identity, created a seamless digital customer experience and merged three brands into one web platform.
With a true passion for giving back to the arts, in 2010 Amanda returned to her alma mater, The Savannah College of Art and Design as Marketing Communications Manager. At SCAD she oversaw promotion of the university’s most popular events, managed high-profile accreditation initiatives and provided superior client service to c-suite executives.
Education, Affiliations and Community Service
Raleigh, North Carolina is Amanda’s hometown and where she resided until pursuing a Bachelor of Fine Arts degree at The University of North Carolina at Greensboro. While obtaining her degree, she worked at UNCG as Marketing Assistant for the Research and Technology division and as an intern with the Marketing Communications department. In 2008, Amanda graduated cum laude with a Bachelor of Fine Arts degree with a major in graphic design and minor in business administration. Immediately after commencement, she fulfilled an internship with the advertising agency Bluezoom, where she designed creative concepts and supported executives in client pitches and account negotiations.
In 2008, Amanda relocated to Savannah, Georgia in pursuit of a Master of Arts degree from The Savannah College of Art and Design (SCAD). She completed her marketing design management graduate work in 2009, which concentrated on the generation of innovative, R&D driven, user-centered and disruptive design. Directly after graduation she landed an internship and fellowship in creative management capacities at American Greetings in Cleveland, Ohio, and Cooking Light Magazine in New York, New York.
During her personal time, Amanda enjoys mentoring, networking, learning and continuously growing as a professional member of The Association for Women in Communications and The Young Women’s Alliance. She volunteers with Samaritan’s Purse, March of Dimes and The Salvation Army. On weekends she frequents music and art festivals, parks, coffee shops and plays fetch with her Austin Pets Alive rescued pup, Brooks.