POSITIONING, STRATEGY AND MESSAGING
BRANDING AND IDENTITY
Today’s consumer wants to be courted into buying – they want to feel like you identify with them as human beings. Strong brand positioning and a strategy that targets your segments’ pain points is key. Setting your brand up for successful relationship building by connecting with prospects based on their needs will drive our efforts. We will determine how, what, where, when and to whom we plan on communicating and delivering your brand’s messages. Once targets are defined, Amanda will develop persona profiles, create messaging decks and value adds tailored to your customers’ needs that will build their confidence in your brand, which will ultimately seal the deal.
It’s not just a logo; it’s your promise. Your brand will embody who you are and its consistent implementation leads to strong equity, which results in trust from your customer and motivates them to buy. First we will start with your identity, including naming, logo design, color scheme, fonts, elements and imagery to differentiate yours from the competition. And, once your identity is locked, Amanda will seamlessly integrate it across all channels, including your website, promotional materials, packaging, social media, email marketing, etc.
Balance. Proportion. Rhythm. Emphasis. Unity. To accomplish innovative and disruptive solutions for your brand, Amanda will use her knowledge of the principles of design to think outside-the-box in order to provide competitive deliverables that will surpass your competition.
Positive user experiences pave the road to loyalty – word-of-mouth out performs all tactics. Your brand’s user experience will highlight the experiential, affective, meaningful and valuable aspects of a relatable human interaction across all platforms. Throughout the execution of your marketing materials, Amanda will pay careful attention to delivering an experience focused on listening and giving back to your customers to ensure your brand is worthy of loyalists.
Hard selling doesn’t hit home like it used to – traditional marketing tactics don’t generate the results they once did. As we strategize your marketing plan, Amanda will incorporate this method focused on creating and systematically distributing valuable, relevant and consistent content to your audiences. Value adds include: articles, blog posts, infographics, checklists, demos, guides, white papers, tutorials, etc.
We live in an economy driven by the internet and mobile technology with connected consumers surfing 24/7. Leveraging this non-linear approach is vital to thriving in today’s marketplace. Rich media will be used to market your brand online and your reach will be infinite. Methods include: websites, display ads, SEO, SEM, PPC, SERPS, Google AdWords, MMS, SMS, applications, content automation, etc.
LEAD NURTURING AND EMAIL MARKETING
Marketing automation tailored to your segment’s needs will provide more bang for your buck than the historic email blast or one-off. An integral part of your marketing plan will be email because it continues to prove itself as one of the most profitable tools. Amanda will strategize campaigns based on your audience’s pain points and schedule sends within your automation software. As new leads enter your sales funnel, they will be placed onto tracks which triggers dripped content based on their interests.
Twitter, LinkedIn, Facebook, YouTube, Instagram, Pinterest, Snapchat, Tumblr, Google Plus, and the list goes on. A social presence is crucial but having a profile on all the popular sites may not be necessary. Amanda will guide you through identifying which channels will produce returns from your audience. And, she will also create a content calendar to match with post copy, imagery, relevant hashtags and handles.
Whether you’re launching a new product, attending a tradeshow or being published, spreading the word through media grows your public image. Promotional campaigns spotlighting your brand’s latest keeps your product at the top of your audience’s mind. We will work together to identify opportunities for growing brand awareness and Amanda will strategically place and run campaigns across various outlets to create demand for your product. Activities include: advertisements, press releases, direct mailings, TV, radio, billboards, brochures, etc.
Stunning graphics aligned with your brand’s standards and a creative flair that is on trend with your target will make a lasting impression in the market. Following your marketing plan, Amanda will develop a creative strategy outlining assets and requirements for each component. And, once we’ve ideated in alignment she will create concepts for your presentation. As you approve of the conceptual directions these designs will be built out and applied across your platforms.
COPYWRITING AND EDITING
Compelling prose that emotionally connects with your target will inspire them to take action. Part of the creative development process also involves crafting copy for your deliverables. Campaign specific copy will be presented with the creative design concepts and fully fleshed out as you buy in.
PHOTOGRAPHY AND VIDEOGRAPHY
Capturing striking compositions from behind the lens that tell stories about your brand will evoke your audience’s interest. With a fine arts background, dark room and digital training, Amanda will shoot your product, event, campaign and portrait with passion.
EVENTS AND CONFERENCES
From trade-shows, conferences, openings, receptions, signings and lectures, a successful event begins with a solid plan. As we develop your marketing strategy, Amanda will recommend local and nationwide events in your industry that will grow your brand’s awareness. She will also provide support for your trade-show booth design, décor, signage, incentives, set-up and breakdown.