Gated vs. Ungated Content: What, Why, Which and When
As a content marketer serving clients in the B2B space, I am frequently asked about the appropriate time to gate content on sites selling products and services to other businesses. When developing integrated strategies for my clients, I use this method in nurture campaigns focused on connecting emotionally with prospects in order to build relationships that will convert to sales. What Is It and Why Is It Important? First, let’s define what “gating content” means and why it’s
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