Field studies conducted on five individuals, all of which are working at or obtaining advanced degrees from SCAD. Methodologies involved four components: brainstorm, interview, observation and analysis. 

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Amanda's role in the project featured included, but was not limited to: Marketing and Creative Director, Designer, Researcher, and Copywriter/Editor. Works for SCAD were produced in collaboration with a graduate research team; final products are property thereof. Team members included: Amanda Hill, Ying Ying Lang, Wei Shain Lai, and Rebekah Closs. Featured projects are showcased to illustrate skill set and leadership. They may not demonstrate final products which are property of associate companies.